Audi is ready to take the next step in integrating digital technologies into automotive retail with The Audi VR experience which gives customers the chance to configure their preferred car at the dealership through virtual reality headsets.
The headset showcases the entire model portfolio of the Ingolstadt automaker including all possible equipment combinations and means Audi is now the first manufacturer to develop a dedicated retail software solution for virtual reality headsets.
Member of the Board of Management for Sales and Marketing at AUDI AG, Luca de Meo, presented the Audi VR experience at the North American International Auto Show in Detroit, “Hand in hand with our dealers, we are bringing digital innovations into the dealership in order to improve convenience and to provide even better advice”.
Adding, “With the Audi VR experience, we are once again demonstrating the pioneering role of the four rings in this area”.
Prospective buyers can now experience the virtual Audi world on a new level – in three dimensions, with all sound effects and almost life-like quality.
With a large field of view and the performant positional and movement raking – Virtual Reality headsets offer users excellent immersion.
The VR experience is also equipped with top of the range headphones supplied by renowned audiophiles Bang & Olufsen which transmit the full range of acoustic information, from the sound of the doors shutting to the 14-channel sound of the Advanced Sound System in the Audi A8.
A camera follows the movements of the user’s head and the system then changes the image displayed – every car in the Audi model range, with respective customization options including different leathers, inlays and infotainment systems- can be viewed.
Audi are looking to the bring the new sales tool to dealerships by the end of 2015 and in the future, hope to provide the Audi VR experience as mobile solution - visiting the customer at the home is one option.