Underlining its position as a clear What Car? favourite – the recently re-vamped Audi TT has been named Coupe of the Year at the magazine’s annual ceremony in London.
Just as importantly – two new variations on the Audi A3 have been honoured at the event with the A3 Cabriolet dominating its class and the new A3 Sportback e-tron plug-in hybrid taking the coveted title of Electric Car of the Year.
In summary, the What Car? editors dubbed the A3 Sportback e-tron a ‘no brainer for business users’, the A3 Cabriolet as ‘one of the best open-tops for driving thrills’ and describe the TT as a ‘fabulous ownership proposition’, featuring ‘one of the finest cabins of any car’.
The 2015 Coupe of the Year – in particular the TT 2.0 TFSI Sport – is the latest in a long line of Audi TTs bestowed with a What Car? award – going right back to the first generation TT which bowled judges over in 2001.
Editor of What Car? Jim Holder, explained the decision behind extending the TT’s success for yet another year, "The new TT follows in the footsteps of its predecessor, winning our Coupé of the Year Award at the first time of asking. It does so by a big margin, because while there are plenty of sleek and slinky-looking offerings in this market, they all demand some form of compromise from you”.
Adding, “…either in the way they drive, how easy they are to live with or how much they cost to buy and run. All except the TT. In fact, it’s so good, we wouldn’t bet against it winning this award for years to come."
The A3 Cabriolet Sport with fuel-saving Cylinder-on Demand technology was singled out for particular praise – the What Car? team noted its thriftiness and “precise steering, performance and hushed refinement”.
Audi UK Director Andre Konsbruck, commented on the result, “I am absolutely delighted not only with the quantity of wins Audi has secured in the eyes of What Car? this year, but also in the quality of those wins”.
“The all-new TT and A3 Cabriolet are of course prime examples of state-of-the-art Vorsprung durch Technik, with all the emphasis on definitive design and build and advanced technology that this entails”.
“….but it’s the recognition for the new A3 e-tron in the face of such heralded competition which is the crowning achievement for me. It emphasises for me that wrapping the future in a familiar package that demands no compromises is the right way to travel at this stage."