Audi has given its biggest indication yet of where its design direction will be heading in the coming years with the unveiling of its new Audi Prologue concept car.
Head of Design at Audi, Marc Lichte, presented the Audi Prologue concept car at the Los Angeles Auto Show with Board Member for Development, Prof. Dr. Ulrich Hackenberg, saying: “When he moved to Audi, Marc Lichte launched a design offensive.
“His clear philosophy and precise understanding of Audi DNA let him develop a design strategy that is opening up entirely new perspectives for us”.
He added: “It is progressive and highly emotional; it expresses the technological competence and quality claim of the brand perfectly. The Audi prologue is its first proponent - it is a ‘signature car' for Audi."
Based on the A8 Saloon, the Prologue is 40mm shorter, 70mm lower and sits on a set of 22-inch wheels.
A striking hexagonal front grille is complimented by slim headlights, while the same lights at the rear complete an elegant look.
Marc Lichte himself had this to say: "Audi stands for sportiness, lightweight design and the quattro permanent all-wheel drive.
“In the Audi prologue, we are expressing this know-how in a new form - we have put the sportiest car in the luxury segment on wheels. Our team took new approaches in both exterior and interior design."
Engine-wise, the Prologue is powered by a 4.0-litre TFSI producing 597bhp and 750Nm of torque meaning it can accelerate from 0-62mph in just 3.7 seconds.
A potent all-wheel steering system means the rear wheels can turn up to five degrees meaning this saloon is extremely nimble and secure on the road.
The quality and elegance of the Audi Prologue continues inside – surfaces for displays and controls are cleverly integrated into the instrument panel and console of the of the centre tunnel.
Passengers even get their own butler with an innovative intelligent software program identifies each person through their smartphones and adjusts the seats and climate control system according to their preferences.
The ‘butler’ even makes recommendations for music and route planning that are tailored to the owner’s preferences.