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The Audi Range


Published Date: 12/11/2014

Fire up the quattro

Audi Joins Forces With DCI Gene Hunt

Audi join forces with DCI Gene Hunt for BBC Children in Need Bids are currently being invited for the famous red Audi featured in the BBC drama ‘Ashes to Ashes’ with all the proceeds going to Children in Need. 

The iconic Quattro - currently owned by the BBC – is a 1983 example powered by a two-valve-per-cylinder turbocharged five-cylinder petrol engine. 

Audi UK has completed an extensive restoration of the car to ensure it looks its best for the auction. 

Further provenance has been added to the Quattro after Phil Glenister, who played Hunt in the series, has personally signed the underneath of its bonnet – also adding his character’s “fire up the Quattro” catchphrase. Glenister has also shot a special video in support of the auction in which he sits behind the wheel and proclaims “If you want to fire up the Quattro, first you have to fire up your wallets!” This special event has been given added significance as the Quattro and BBC Children in Need share a 34th birthday – the Quattro made its debut at the Geneva Motor Show in 1980, the same year that Children in Need was founded. Back in 2013, an Auto Express magazine poll voted the Ashes to Ashes Quattro number four in a list of the top 40 most famous television cars of all time. 

This particular model was the world’s first large volume all-wheel-drive production car – there was nothing like it on the market when it was first released – spearheaded by world famous World Rally Championship-winning versions. The Quattro remains very collectable today and this auction is a great chance for an enthusiast to pick up a piece of television and motoring history. Anyone wishing to make a bid on DCI Gene Hunts Quattro can do so here.

Bidding ends on Sunday 16th November at 9 PM.

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