Crowds at last weekend’s Goodwood Festival were given the first British view of the exciting Audi A1 project quattro. The exciting new small car concept got excellent reviews from the enthusiasts who flocked to the impressive Audi stand at the event, which attracted more than 170, 000 visitors.




First unveiled at the 2007 Tokyo Motor Show, the concept car is a distinctive design study bringing typical Audi character to the sub-compact segment. In typical Audi fashion, the three-door four-seater car showcases new ways of heightening efficiency, dynamism and motoring pleasure with a series of visionary technical solutions. Characteristic Audi sportiness plus a whole new dimension in efficiency – it is all down to the novel combination of a state-of-the-art turbocharged FSI engine with an electric motor and innovative control electronics.
The drive unit for the Audi A1 project quattro showcases a fully independent and innovative hybrid technology. At work under the bonnet is a 1.4-litre turbocharged FSI engine developing 150PS, whose power is directed to the front wheels by means of the S tronic Direct Shift Gearbox.





A 41PS electric motor on the rear axle can deliver up to an additional 200 Nm of torque when the vehicle is accelerating. In boost mode - in other words, when the vehicle is being powered simultaneously by the turbocharged FSI unit and electric motor for dynamic performance - the study is transformed from a front-wheel drive car to a quattro, and power is transferred to the road in the most effective way possible.