Audi launched the R8 V10 at Silverstone last weekend with a hugely successful test drive event, despite the grim weather.



Three hundred people drove an R8 V10 during the weekend. Sessions included dynamic driving, circuit driving around the Stowe track and ceramic brake testing.

Formula 1 veterans Johnny Herbert, Emanuele Pirro and Allan McNish were on hand to chat to customers about the R8 V10 and took one lucky winner from each session out on a hot lap round the Silverstone track.


Nick Hardy, a participant at the launch described the R8 as “utterly gob-smacking”, adding that “I have driven all sorts of cars on track days, but the R8 was just incredible.”

Participants’ guests had the chance to try out the 4x4 track with an instructor, go out on a hot lap in an RS6, or test drive an A3 Cabriolet, A5 Cabriolet or a TT Roadster.

The total number of R8 V10 orders secured at Silverstone has yet to be confirmed, but early indications and customer feedback have been very encouraging.

Natalie Gray, Events Manager at Audi UK, commented: “the R8 V10 launch has been fantastic. Even the rain played to the R8 V10’s strengths, showing customers just how good the handling is, whatever the weather!”