Sales Enquiry: 01892 628822
Book a Service: 01892 628805
Audi Approved Used event
Tunbridge Wells Audi
Audi set to showcase new concept car in Los Angeles
Monday, 20 October 2014
Audi set to showcase new concept car in Los Angeles

The Los Angeles Auto Show has been chosen to host the unveiling of the first Audi concept car to be developed by new Head of Audi Design Marc Lichte.

Lichte, 45, was appointed Head of Design back in February and has since expressed how the key competences of the Audi brand – sportiness, lightweight design and Quattro drive – have all been central to his design plans.

The concept car that will be on display at the Los Angeles Auto Show marks a new start for Audi Design, inside and out.

Marc has been keen to stress the technical competence and absolute production quality of the Audi brand and is testament to how vehicle design is becoming an even stronger expression of dynamic technology.

Lichte hails from Arnsberg in Germany and began his career at the Volkswagen group back in 1996 whilst still studying at Pforzheim University for his transport design degree.

After joining Volkswagen, Marc worked as an exterior designer before being made Head of the Exterior Design Studio in 2006.

Marc was the driving force behind such production models as the Golf mark 5, 6 and 7, alongside the Passat mark 6, 7 and 8, as well as the Touareg and Phaeton models.

Another example of how Audi are continuing to push the envelope in terms of not just design but technology can be found at the Hockenheim race circuit this Sunday.

A driverless Audi RS 7 will rocket round Germany’s Hockenheim race circuit ¬at speeds approaching 149mph in an event to be streamed live on the internet.

Audi Media TV will stream the demonstration of piloted driving technology live from 12.45pm on October 19th.

State of the art sensors will guide the Audi around one of the most difficult circuits in Europe with minute precision before the start of the finale of the German Touring Car Championship (DTM).

Recent tests have concluded that a lap time of just over two minutes is achievable and that the RS 7 should be able to manage a top speed of 149mph.

Audi Media TV will be broadcasting the event exclusively live on its website with more information regarding the event available from October 14th at 2pm.
Tunbridge Wells Audi News
  • Audi set to showcase new concept car in Los Angeles
  • Audi reveals raft of updates for A6 Range
  • Inchcape Audi guide: Get yourself a new 64 plate with Audi
  • We have Moved! Audi - Tunbridge Wells
  • Home of the Quattro Event
  • Audi A1 Spare Wheel Kit
  • The Audi Service Plan - Two services for only £299
  • New Audi TT the most fuel-efficient version yet
  • The Top three Audi models for fuel efficiency
  • The New Tunbridge Wells Audi - Image Gallery
  • Tonbridge Audi has now moved to Tunbridge Wells
  • August 2011 (2)
  • May 2013 (1)
  • December 2013 (1)
  • August 2014 (2)
  • September 2014 (8)
  • October 2014 (1)
      Subscribe to feedSubscribe to RSS

    All content is the copyright of Inchcape Retail. - Registered in England and Wales No. 194561
    Registered Office: Inchcape Retail Limited Inchcape House, Langford Lane, Kidlington, Oxford OX5 1HT

    Web Design & Digital Marketing by Novus Digital - Powered by © Novus Ai™ Novus Digital Web Design

    Inchcape Audi You Tube Channel Follow Inchcape Audi on Facebook Follow Inchcape Audi on Twitter Inchcape Audi Mobile Site Inchcape Audi iPhone App