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Audi set to showcase new concept car in Los Angeles
Monday, 20 October 2014
Audi set to showcase new concept car in Los Angeles

The Los Angeles Auto Show has been chosen to host the unveiling of the first Audi concept car to be developed by new Head of Audi Design Marc Lichte.

Lichte, 45, was appointed Head of Design back in February and has since expressed how the key competences of the Audi brand – sportiness, lightweight design and Quattro drive – have all been central to his design plans.

The concept car that will be on display at the Los Angeles Auto Show marks a new start for Audi Design, inside and out.

Marc has been keen to stress the technical competence and absolute production quality of the Audi brand and is testament to how vehicle design is becoming an even stronger expression of dynamic technology.

Lichte hails from Arnsberg in Germany and began his career at the Volkswagen group back in 1996 whilst still studying at Pforzheim University for his transport design degree.

After joining Volkswagen, Marc worked as an exterior designer before being made Head of the Exterior Design Studio in 2006.

Marc was the driving force behind such production models as the Golf mark 5, 6 and 7, alongside the Passat mark 6, 7 and 8, as well as the Touareg and Phaeton models.

Another example of how Audi are continuing to push the envelope in terms of not just design but technology can be found at the Hockenheim race circuit this Sunday.

A driverless Audi RS 7 will rocket round Germany’s Hockenheim race circuit ¬at speeds approaching 149mph in an event to be streamed live on the internet.

Audi Media TV https://audimedia.tv/en will stream the demonstration of piloted driving technology live from 12.45pm on October 19th.

State of the art sensors will guide the Audi around one of the most difficult circuits in Europe with minute precision before the start of the finale of the German Touring Car Championship (DTM).

Recent tests have concluded that a lap time of just over two minutes is achievable and that the RS 7 should be able to manage a top speed of 149mph.

Audi Media TV https://audimedia.tv/en will be broadcasting the event exclusively live on its website with more information regarding the event available from October 14th at 2pm.
 
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