New Audi A8 to be revealed on 30 November
AU1160-09
On 30 November the new Audi A8 will have its world premiere in front of the art and design elite in Miami. It is to be the focal point of the exhibition The Art of Progress in the Audi Pavilion, a temporary museum structure.
The Art of Progress portrays cultural and technological progress and echoes the values of the new A8's design: Vorsprung durch Technik and design expertise that stirs the emotions.
Rupert Stadler, Chairman of the Board of Management of AUDI AG, commented: “Our claim ‘Vorsprung durch Technik’ also embraces design, which is one of the outstanding elements of the Audi signature. And as top design has now emerged as an acknowledged art form, we see the bridge between art and architecture as a logical step in advancing our brand.”
Two high-profile fairs, Design Miami and Art Basel Miami Beach, make early December a traditional highpoint of the season for all art and design aficionados. The world premiere of the new Audi A8 will be held on the eve of Design Miami.
Audi is celebrating the world premiere in unconventional style with an exhibition, which symbolises the cultural and technological progress embodied in the Audi A8 with its history, its engineering and its emotion-packed design.
The Audi flagship will be unveiled in the Audi Pavilion amid selected art works from the new exhibition Beg Borrow and Steal – which belongs to the Rubell Family Collection, one of the world’s most important art collections – and the installation The Light Light, consisting of aluminium and LED light, by top British designer Tom Dixon.
These three areas are linked thematically in the Audi Pavilion. They have in common an innovative and progressive nature and the courage to create new things.
The exhibition in the Audi Pavilion is a satellite of Design Miami and Art Basel Miami Beach, and is open daily. It runs until 5 December.
Audi is acting as a designer among designers at Design Miami. In the Audi Lounge, the Brand’s flagship will be presented in an innovative setting to visitors to Art Basel Miami Beach and Design Miami. This year Audi is the exclusive automotive sponsor both of Design Miami and of Art Basel Miami Beach.
AU1160-09
On 30 November the new Audi A8 will have its world premiere in front of the art and design elite in Miami. It is to be the focal point of the exhibition The Art of Progress in the Audi Pavilion, a temporary museum structure.
The Art of Progress portrays cultural and technological progress and echoes the values of the new A8's design: Vorsprung durch Technik and design expertise that stirs the emotions.
Rupert Stadler, Chairman of the Board of Management of AUDI AG, commented: “Our claim ‘Vorsprung durch Technik’ also embraces design, which is one of the outstanding elements of the Audi signature. And as top design has now emerged as an acknowledged art form, we see the bridge between art and architecture as a logical step in advancing our brand.”
Two high-profile fairs, Design Miami and Art Basel Miami Beach, make early December a traditional highpoint of the season for all art and design aficionados. The world premiere of the new Audi A8 will be held on the eve of Design Miami.
Audi is celebrating the world premiere in unconventional style with an exhibition, which symbolises the cultural and technological progress embodied in the Audi A8 with its history, its engineering and its emotion-packed design.
The Audi flagship will be unveiled in the Audi Pavilion amid selected art works from the new exhibition Beg Borrow and Steal – which belongs to the Rubell Family Collection, one of the world’s most important art collections – and the installation The Light Light, consisting of aluminium and LED light, by top British designer Tom Dixon.
These three areas are linked thematically in the Audi Pavilion. They have in common an innovative and progressive nature and the courage to create new things.
The exhibition in the Audi Pavilion is a satellite of Design Miami and Art Basel Miami Beach, and is open daily. It runs until 5 December.
Audi is acting as a designer among designers at Design Miami. In the Audi Lounge, the Brand’s flagship will be presented in an innovative setting to visitors to Art Basel Miami Beach and Design Miami. This year Audi is the exclusive automotive sponsor both of Design Miami and of Art Basel Miami Beach.
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